NYC 2012

Shaping a career in design and urban strategy.

Christine’s first job after graduating from Pratt Institute in 2005 was with NYC2012, the campaign to bring the Summer Olympic Games to New York City. This historic bid was one of the first times three major international cities—New York, Paris, and London—competed for the Games, with London ultimately winning the bid. The campaign was spearheaded by Daniel L. Doctoroff, then a prominent financier and later Deputy Mayor for Economic Development, who led the initiative under city administration.

Working at NYC2012 had a profound influence on Christine and set the stage for her career in communications design across culture, place, and the built environment. She designed collateral across all mediums for a wide range of events, both local and international, and developed a deep understanding of how design communicates identity, pride, and representation on a global stage. Her work also engaged with the built environment, including the proposed Olympic Village and stadiums, with particular attention to sports requiring specific spatial and urban considerations, such as water sports.

Beyond design, Christine gained first-hand experience in politics, urban development, and economics, learning how a global event like the Olympics can elevate—or strain—a city’s economy. NYC2012’s plan was ambitious, envisioning not just venues for the Games, but a blueprint for city-wide redevelopment across multiple boroughs. The bid promised large-scale infrastructure investment, urban revitalization, affordable housing, improved transit, and long-term civic benefits. While New York did not win the Games, many of the bid’s concepts later informed transformative developments in the city.

This role was where Christine truly learned how to thrive in a high-pressure, fast-moving environment. Surrounded by some of the smartest and most passionate people in the room, she absorbed lessons in collaboration, creative problem-solving, and execution. Her art director, Jennifer Kinon at Champions Design, provided organization and guidance in an often chaotic and demanding environment—lessons that Christine carried forward into every project and shaped her approach to design, strategy, and culture today.